About Us
Sweet as Sugar has been proudly serving clients since 2016, specializing exclusively in the art of Body Sugaring. With nearly a decade of experience, we have refined our technique—particularly in the area of Brazilian sugaring—to ensure every service is delivered with unmatched precision, care, and professionalism.
Our mission is simple: to provide a comfortable, clean, and empowering experience for every client who walks through our doors. We are committed to offering the highest standard of service and results that speak for themselves.
Sweet as Sugar is led by founder, operator, and educator Madison Keener, who received her initial training and certification through Alexandria Professional—an internationally recognized leader and innovator in the field of body sugaring. Madison has since deepened her expertise through independent study and years of hands-on experience.
In addition to running Sweet as Sugar, Madison is the founder of Perfetta Training Academy, a sister company dedicated to mentoring aspiring professionals. Through personalized, hands-on training, she helps students launch successful careers in the body sugaring industry, combining business strategy with technical excellence.
Madison is also certified in Microblading (since 2018) and offers this service at Sweet as Sugar, applying the same commitment to precision and artistry that defines every aspect of her work.
MEET THE OWNER
Madison Here!
Founder of Sweet as Sugar
& Perfetta Training Academy
Madison Keener is the founder and owner of Sweet as Sugar, a business she launched in 2016 with a clear vision: to create a space where clients feel cared for, confident, and comfortable. What began with a focus on body sugaring quickly expanded to include eyelash extensions and microblading, as Madison continued to invest in her skills and certifications to better serve her growing clientele.
Madison is deeply passionate about her work and is committed to delivering high-quality service with consistency, professionalism, and a personal touch. Her goal is not only to ensure each client leaves feeling satisfied with their results—but to create an experience that feels more like a connection than a transaction.
In 2018, Madison launched Perfetta Training Academy, a professional training company designed to equip and empower aspiring sugaring practitioners. Through personalized instruction and mentorship, she has helped dozens of women step into business ownership with confidence and excellence.
Outside of work, Madison is a wife and proud mother of two beautiful girls. Her family is her greatest joy and inspiration, and her faith is the foundation that guides every decision she makes—personally and professionally.
Open, approachable, and passionate about building meaningful relationships, Madison is always happy to connect. Whether you’re here for a service or curious about starting your own journey in the industry—she’s someone you’ll be glad you met.
Kelsey here!
Practitioner at Sweet as Sugar
& Perfetta Training Academy
Kelsey has been an incredible asset to the Sweet as Sugar team, bringing both professionalism and vibrant energy to everything she does. In addition to her work at the salon, she also serves as an Educational Assistant with the school board—a role that reflects her dedication, compassion, and strong work ethic.
With over six years of experience as a certified Body Sugaring Practitioner, Kelsey has truly honed her craft. She is especially known for her efficiency and precision, often completing a full Brazilian service in under 20 minutes without ever compromising on comfort or quality.
Clients love Kelsey for her gentle approach, relatable personality, and quick wit. She makes every appointment feel easy and comfortable, and her attention to detail ensures each client leaves feeling confident and cared for.
Whether you’re new to sugaring or a long-time regular, you’re in expert hands with Kelsey.